AVA retail SmoothShop is a clerkless shopping experience where a shopper enters a store with a payment instrument such as phone, checkin to the store and then if needed switch the phone off. After doing normal shopping in the store, when the shopper is done shopping, leaves the store by simply walking out of the exit line. AVA retail’s Ai based technology will charge the shopper on their payment instrument, for the exact item’s shopper purchased.
Shopper shopping process:
AVA retail .Ai uses IoT, CCTV and related camera technology, combined with the power of Artificial Intelligence, machine learning, and proprietary methods to carry out the above mentioned process.
Watch the videos below to get a glimpse at some of the inner workings we are comfortable sharing here.
SmoothShop enables a smart store for any retailer that would like to provide a frictionless, never-stand-in-line experience. Our business model is to build & service such stores for desirous retailers for a fee. We are not a retailer ourselves.
The sensors installed in the store capture detailed shopper behavior data. This data is presented in this powerful experience for your CEO, marketing executives, operations and visual merchandizers. This application is a reporting module that provides high fidelity shelf & floor analytics and in-store shopper behavior data. It is designed to serve actionable insight. The KPIs delivered include shopper's product preferences, shopper journey, staff effectiveness, traffic analysis, hot and cold spots, product alternatives, product attaches, and campaign management. It answers questions such as:
Managers can filter data by specific time period (day, week, year,...), any time pattern, by product categories or SKUs, by geographies, by stores, or zones in the stores, or shelves! Providing you magic of data and machine learning.
“Video helps persuade more than 60% of people to buy a product” – per independent studies on this subject. AVA retail’s AVA SmartShelfTM (a dynamic visual merchandizing) brings this power into the store with an exciting twist. It plays promotional product videos the moment customers interact with products – by using existing digital signage/ displays nearby. Shoppers love it! Simply put, it provides them an easy way to access information, review details, and make purchasing decisions while increasing loyalty. Using this module, retailers increase sales per marketing dollar, improve trial rate, increase shopper acquisition, lift shopper conversion, and maximize the impact of their product placements.
AVA retail is changing the way retailers do business through a data driven approach. Data is collected through sensors in retail stores. Sensors that track every activity of every shopper - whether or not they carry phones.
Our ingenuity is in using variety of sensors: optical, infrared, bluetooth, NFC, directional, 3D, and gyroscopic sensors. These sensors are smart and connected (internet of things), and our algorithms deduce truth in the moment and digitize it - instead of storing for later processing, which can cause privacy and security concerns.
AVA retail has built a digital nervous system platform that uses IoT sensors to collect data, uses algorithms on the edge to perform sensor fusion to sense the truth in real-world, and uses the Azure IoT cloud for state-of-the-art, proprietary deep learning techniques applied to the sensor data. This AI platform powers AVA retail’s line of products, from analytics through the most advanced in-store experience, cashierless checkout that we call AVA SmoothShop.
AVA retail is a Redmond, Washington based company that provides actionable insights by digitally transforming brick-and-mortar retail to deliver more profitable and engaging customer experiences.
The company is led by Atul Hirpara, who has 13 years of technology startup and leadership experience, combined with deep alliance and product experience. Atul is the visionary that saw the retail industry transformation and the products that it would demand – and built exactly that. Atul has an MBA from Cornell and an Engineering degree from IIT-Bombay.
AVA retail brings true parity to physical retailers to what the top e-tailers can do, making them competitive again. Why can’t a retailer track every shopper as they travel through the store and interact with products? Why can’t they track dwell time and paths? Why can’t they deliver insights and predictions, in real time and over time?
The answer is, with AVA retail they can. AVA retail leverages IoT sensors to digitally transform physical retail locations, creating digital footprints of in-store shoppers, store associates and store inventory that was not available before. AVA retail then converts this data into insights through their Analytics dashboard, empowering retailers and CPG companies to create better shopper experiences, better staffing efficiency, and higher sales conversion.
This started out as a platform for shopper analytics, then grew to encompass compelling shopper experiences such as Smart Shelves and customized offers. And now this same platform is expanded to drive the cashierless checkout solution, AVA SmoothShop.
technologies that get them shopper's behavior data from basic counts to details.
the effectiveness of multi-channel marketing for in store sales.
if have seen a product video. If its presented at the right place and right time it gets sweeter.
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